JAIYA SENO
Fashion Designer
MY JOURNEY
Eight years ago, I had the idea of starting a clothing brand because of something very personal, sizing.
I struggled to find pieces that truly fit, and I began testing designs for myself. What started as experimentation slowly became a vision.
Three years later, during the pandemic, I finally launched the idea publicly. I worked closely with my own dressmaker, and together we began producing ready-to-wear pieces. Soon after, I officially registered the business and ran it for four years.
We offered ready-to-wear garments with customizable sizing and same-day shipping. I managed everything, design, digital pattern development, production coordination, quality control, photoshoots, and product launches.
The business grew, and I learned deeply about operations, production, and customer demand.
But business is never perfect.
Over time, changes in my production team and internal shifts pushed me to step back. I decided to return to school to study fashion and marketing more formally, wanting to understand the industry at a deeper level.
That period changed everything...
I struggled to find pieces that truly fit, and I began testing designs for myself. What started as experimentation slowly became a vision.
Three years later, during the pandemic, I finally launched the idea publicly. I worked closely with my own dressmaker, and together we began producing ready-to-wear pieces. Soon after, I officially registered the business and ran it for four years.
We offered ready-to-wear garments with customizable sizing and same-day shipping. I managed everything, design, digital pattern development, production coordination, quality control, photoshoots, and product launches.
The business grew, and I learned deeply about operations, production, and customer demand.
But business is never perfect.
Over time, changes in my production team and internal shifts pushed me to step back. I decided to return to school to study fashion and marketing more formally, wanting to understand the industry at a deeper level.
That period changed everything...
A New Direction
Through further study and reflection, I realized something important.
While I had built a functioning ready-to-wear brand, I didn't want to contribute long-term to mass production and constant consumption.
Fashion school didn't change what I loved, it gave me the language and technical foundation to understand it. Throughout my studies, I found myself consistently drawn to garment construction, patternmaking, and the technical side of fashion: how a garment is engineered, structured, shaped, and refined. By graduation, being recognized for my work in this area confirmed what had always been there.
That realization shifted my perspective.
Today, I'm exploring a more intentional approach to fashion through wearable couture, thoughtful design, education, and creative collaboration. Rather than focusing on producing more, I'm interested in creating pieces with purpose, helping people understand the process behind them, and encouraging a more conscious way of making.
This next chapter is about building a design studio where fashion extends beyond finished garments. Alongside developing new collections, I hope to continue growing workshops, one-on-one learning experiences, digital sewing patterns, and educational resources that make technical fashion knowledge more approachable.
I'm also looking forward to collaborating with brands, businesses, and fellow creatives through pattern development, technical design, tech packs, collection planning, and product development.
Whether I'm designing a collection, guiding someone through their first garment, or supporting a creative project behind the scenes, my goal remains the same:
To create well-constructed pieces with purpose, longevity, and clarity, starting from knowledge, not excess
While I had built a functioning ready-to-wear brand, I didn't want to contribute long-term to mass production and constant consumption.
Fashion school didn't change what I loved, it gave me the language and technical foundation to understand it. Throughout my studies, I found myself consistently drawn to garment construction, patternmaking, and the technical side of fashion: how a garment is engineered, structured, shaped, and refined. By graduation, being recognized for my work in this area confirmed what had always been there.
That realization shifted my perspective.
Today, I'm exploring a more intentional approach to fashion through wearable couture, thoughtful design, education, and creative collaboration. Rather than focusing on producing more, I'm interested in creating pieces with purpose, helping people understand the process behind them, and encouraging a more conscious way of making.
This next chapter is about building a design studio where fashion extends beyond finished garments. Alongside developing new collections, I hope to continue growing workshops, one-on-one learning experiences, digital sewing patterns, and educational resources that make technical fashion knowledge more approachable.
I'm also looking forward to collaborating with brands, businesses, and fellow creatives through pattern development, technical design, tech packs, collection planning, and product development.
Whether I'm designing a collection, guiding someone through their first garment, or supporting a creative project behind the scenes, my goal remains the same:
To create well-constructed pieces with purpose, longevity, and clarity, starting from knowledge, not excess
SAMPLE OF WORK
Thousands of excess overun threads discarded by large factories
Thrifted Denim
Excess car leather + Ironed plastic bag
Thrifted denim in Geometric pattern
FEATURED COLLECTION
BETWEEN
A collection exploring the space between structure and fluidity, craft and wearability, art and function.
Defined by black and white contrast, hand-applied embellishment, and sculptural linework, BETWEEN reimagines couture as something meant to be worn rather than displayed.
A collection exploring the space between structure and fluidity, craft and wearability, art and function.
Defined by black and white contrast, hand-applied embellishment, and sculptural linework, BETWEEN reimagines couture as something meant to be worn rather than displayed.
CREATE
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DESIGN
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SERVICES
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© 2020 JAIYA. ALL RIGHTS RESERVED
